Why Betafits?

Our Mission

We are energized and excited by the opportunity to serve employers in the design of high-quality benefits packages that are easy to use and enrich the experience of their employees and their families.

We strive to “always be in Beta,” meaning that we are constantly adjusting our approach and changing our solutions to meet the specific needs of our customers.  By utilizing our people-first approach, we can ensure that we are delivering quality benefits that our customers will understand and appreciate.

Betafits was built to intentionally align our interests with those of our clients and their teams in order to deliver the best benefits and experience year after year. We do so by working closely with the decision makers of companies to offer benefits and 401(k) plans that are transparent, tech-enabled, and focused on a positive employee experience.

About Us

Using a spectrum of benefits innovation, we are dedicated to making benefits more user-friendly and modern




We are committed to being transparent with our clients about their benefit plans and health care costs

Founded in 2015, Betafits began to reimagine how benefits can be implemented. Founder and CEO Matthew learned the downfalls of traditional benefits at his family's business and took a leap in finding a modern solution to the problems he saw. He joined forces with Katie Russell, who is on her way to a doctorate in HR, and the company culture blossomed into meaningful work in a helpful space as they built their team.

Our culture and team-first approach translate into meaningful work aimed at the employee satisfaction of our clients

Our Culture

Be an Ethical Leader

Demonstrate behaviors that impart kindness, generosity, and peace-making through communication, consideration, equitability, and fairness.

We strive to provide unparalleled value for employees which in turn creates a competitive advantage for their employers. We are committed to bridging the knowledge gap between employees and their benefits to help them make meaningful decisions for themselves and their families' future.

Be Empowering

Share knowledge, power, and tools that lead to confident personal action.

Be Significant

Recognize the importance of individual and team efforts; Provide added value to clients and team members beyond what is spent in time and money.

Meet the Team

Matthew Prisco

Founder & CEO

"My favorite part of Betafits is that I love building and working alongside the best team to change employee benefits - for good"

Fun Fact: Matthew started his first "business" at the age of 7 at a Jets football game.


Katie Russell

VP of People Experience

"My favorite thing about working at Betafits is the entrepreneurial spirit and empowerment. Learning multiple parts of the business has helped me harness creativity and excitement in my role."

Fun Fact: Katie originally enrolled in college with a scholarship for vocal performance.  


Dwayne Gibson

Head of Operations

"My favorite aspect of working at Betafits is being a part of a team that is passionate about making a positive impact on people's lives."

Fun Fact: Dwayne grew up in an Air Force family so he loves the sound of airplanes and waking up to the sound of jets.


Our Process


Contact Us

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